National Reaction and Media:
- In November 2004, the initial production of His EssenceTM candles was only 768. The entire inventory sold out within 24 hours after the airing of a local business profile on a Sioux Falls, SD news broadcast. One local Sioux Falls store sold 260 candles in one weekend and had a waiting list of over 300 names.
- In December 2004, WCCO a Minneapolis, MN CBS station featured His EssenceTM in a news story. This story was picked up by CBS affiliates all over the country. Calls and e-mails were received from over 30 states and one province within a few days of the broadcast.
- In March 2005, KTIV a Sioux City, IA NBC station profiled His EssenceTM in a local story. Starting the next day, various NBC affiliates picked up the story and His EssenceTM was again broadcast across the country. Hundreds of internet sites, newspapers and TV stations began sharing the story of His EssenceTM.
- Starting with one store in Vermillion, SD - His EssenceTM candles can now be purchased in over 650 stores in 42 states.
- ABC Good Morning America
- HBO Real Time with Bill Maher
- WGN - Chicago, IL
- NBC 5 - Dallas/Ft. Worth, TX
- NBC 14 WFIE - Evansville, IN
- NBC 13 WHO TV - Des Moines, IA
- NBC 10 WSLS - Roanoke, VA
- NBC 4 KTIV - Sioux City, IA
- NBC 10- Philadelphia, PA
- NBC 10 KTVB - Boise, ID
- KELOLAND TV - Sioux Falls, SD
- CBS WCCO - Minneapolis St. Paul, MN
- NBC 12 WLTV - Jacksonville, FL
- NBC 6 - South Florida
- NBC 4 - Southern California
- NBC 3 WKYC - Cleveland, OH
- NBC 2 WESH - Orlando, FL
- NBC 10- Providence, RI
- NBC 4 WDIV - Detroit, MI
- NBC 30 - Hartford, CT
- NBC 10 WBIR - Knoxville, TN
- NBC 7 KPLC - Lafayette, LA
- NBC 10 WILX - Lansing/Jackson, MI
- NBC 8 KSBW - Monterey/Salinas/Santa Cruz, CA
- NBC 4 WOAI - San Antonio, TX
- NBC 16 WNDU - South Bend, IN
- NBC 10 WIS - Columbia, SC
Print and Internet:
- Numerous newspapers across the country have featured articles on His EssenceTM.
The Wall Street Journal Editorial Page, WSJ.com Opinion Journal "Best of the Web Today" - March 17, 2005
Christian Retailing Magazine featured His EssenceTM in the December 2004 issue in the Inspirational Giftware section and the April 2006 issue featured a cover story on His EssenceTM.